LAUREN STEADMAN LAUNCHES THE DAILY MILE ACROSS CAMBRIDGESHIRE & PETERBOROUGH!

Thursday 28th February saw the launch of The Daily Mile initiative across Cambridgeshire and Peterborough by triple World Champion, Para-Triathlete Lauren Steadman.

Lauren hails from Peterborough and came back to her roots to celebrate the success of The Daily Mile at Winyates Primary School, in Peterborough, as well as nip down the road to Ramsey to launch Ramsey Spinning Infant School’s inaugural Daily Mile! Lauren is keen to see children participating in regular physical activity and The Daily Mile does just this!

Lauren said in her assembly with Winyates children, “Physical activity helps with my brain power, heart power and I feel really ready to go afterwards.”

The Daily Mile, founded in 2012 by Elaine Wyllie, sees children jog or run, at their own pace, for 15 minutes daily. Its strength is the simplicity of the initiative, with children going straight from the classroom to the playground or field, to complete their 15 minutes of physical activity. The benefits are already being seen in our schools, with children noticeably fitter, able to concentrate for longer and showing increased resilience.

Founder of The Daily Mile, Elaine Wyllie said, “I’m delighted that Lauren Steadman and Living Sport launched The Daily Mile in Peterborough and Cambridgeshire today, and are helping children across the county to get fit for life. Children love doing The Daily Mile and they will reap the physical and mental health benefits for years come.”

Deborah Bowles, Head of School at Winyates Primary School said, “The benefits we have seen from The Daily Mile are that the children are calmer when they come back in afterwards. We use The Daily Mile mid lesson so that when they return they refocus and are re-energised and ready to learn again.”

Carol Gronow, Head of Service, Cambridgeshire County Council said, “It’s fantastic that we are getting more and more children involved with The Daily Mile, it contributes to a healthy, active lifestyle as well as the children being active together.”

Jane Wisely, Director of Leisure and Health at Huntingdonshire District Council said, “What a fantastic event, it’s so lovely to see all the children doing The Daily Mile so enthusiastically and it would be absolutely fantastic if we could have every school in the county doing it.”

Julian Base, Everyone Health said: The value of The Daily Mile is that it encourages physical activity to become a routine factor in children’s lives and establishes healthier behaviours that will help them now and in the future.”

ENDS.

Media contacts

Living Sport: Ali Cope, The Daily Mile Local Coordinator – 07395 798 377 – alicope@livingsport.co.uk

The Daily Mile Foundation would like to say a special thank you to Pearl & Dean – It’s great to see our ad with The Kid Who Would Be King on the ‘silver screen’, across the UK!

We’ve teamed up with FOX’s new film ‘The Kid Who Would Be King’, to encourage more schools to sign up to The Daily Mile and get more children Fit For Life! To celebrate the launch of their new film, FOX is offering a class the ultimate movie experience!

For your chance to win a private screening of the movie for you and your class, post pictures of your class doing The Daily Mile on twitter, with the #DailyMileQuest. The competition closes on 25th February 2019. Terms and conditions can be found: https://www.thedailymile.co.uk/quest/

ITV, INEOS & THE DAILY MILE’S PARTNERSHIP WITH NEW ACTION ADVENTURE MOVIE ‘THE KID WHO WOULD BE KING’ ENCOURAGES CHILDREN TO TAKE CHARGE!

Integrated TV campaign featuring star of the movie, Angus Imrie, promotes health initiative to get children #FitForLife!

The Daily Mile^TM, ITV, INEOS and have partnered with Twentieth Century Fox and Working Title’s new live-action family movie The Kid Who Would Be King, to launch an innovative new ad campaign encouraging schools across the UK to sign up and take part in The Daily Mile.

Old school magic meets the modern world in the epic adventure The Kid Who Would Be King. Alex (Louis Ashbourne Serkis) thinks he’s just another nobody, until he stumbles upon the mythical Sword in the Stone, Excalibur. Now, he must unite his friends and enemies into a band of knights and, together with the legendary wizard Merlin (Patrick Stewart), take on the wicked enchantress Morgana (Rebecca Ferguson).

The bespoke 30” ad, developed and produced by creative comms agency Media Zoo, sees a young incarnation of Merlin (Angus Imrie), as the face of the campaign rallying a group of children to take on the ultimate quest and join The Daily Mile. The co-branded ad will premiere on ITV on Monday 11th February and run throughout the daytime schedule, including Good Morning Britain, Lorraine and This Morning!

The Daily Mile is simple, free and gets children out of the classroom for fifteen minutes every day to run or jog, at their own pace, with their classmates, making them fitter, healthier, and more able to concentrate in the classroom. ITV first partnered with The Daily Mile in 2018, launching its first ever ad campaign and giving editorial support across programming. Since launching the campaign, the number of schools taking part has more than doubled and the number of children signed up to the initiative is over one million.

Simon Daglish, Deputy Managing Director, Commercial ITV said: “We’ve seen the hugely positive results of our work with The Daily Mile and INEOS as we enter the second year we wanted to look at new ways to promote the initiative. The Kid Who Would Be King is the perfect child friendly heroic adventure and partnering with 20th Century Fox gives us the platform to highlight The Daily Mile in a fun, contextual way. It’s a partnership that works for all parties and we intend to explore similar endorsement opportunities for The Daily Mile moving forward.”

Maria Buttaci, Partnerships Manager at Twentieth Century Fox said: “We are delighted to be partnering with ITV, INEOS & The Daily Mile for the release of our upcoming live-action family adventure movie The Kid Who Would Be King. The Daily Mile is a wonderful initiative that aligns perfectly with the films central theme of encouraging children to unite together for an epic quest!”

Elaine Wyllie, Founder of The Daily Mile says: “We are delighted that we have been able to work with ITV, INEOS and 20^th Century Fox to encourage more children to join the quest to get Fit For Life and to encourage more schools to sign up to The Daily Mile.  The support of ITV has made such a difference to the Foundation and the partnership with The Kid Who Would Be King brings out the fun in all of us.”

Jim Ratcliffe, founder and chairman of INEOS and a keen runner himself, says “INEOS has been supporting The Daily Mile for the last four years. We know how important it is to encourage children to get fit and healthy and look after themselves, not just for today but for the years to come. We are delighted to be working with Twentieth Century Fox, and ITV to help take The Daily Mile to the next level.”

ENDS.

Media contacts

The Kid Who Would Be King: Charlotte Peters – Charlotte.Peters@fox.com

The Daily Mile: Joseph Wade – Joseph@MediaZoo.TV – 0207 384 6980 –  07758 074 576

We’ve teamed up with FOX’s new film ‘The Kid Who Would Be King’, to encourage more schools to sign up to The Daily Mile and get more children Fit For Life! Your school can join the quest to get #FitForLife here: https://www.thedailymile.co.uk/school-signup/

Article title: The Daily Mile: Teachers’ perspectives of the barriers and facilitators to the delivery of a school-based physical activity intervention.

The Scottish Collaboration for Public Health and Policy (SCPHRP), who are based within the University of Edinburgh, interviewed 8 Local Authority primary schools investigating how teachers deliver The Daily Mile, the perceived benefits and the barriers and facilitators to participation.

They identified a number of facilitators to adopting The Daily Mile, including:

• Most teachers were positive and enthusiastic, and perceived The Daily Mile to be beneficial to the children’s health and fitness
• Some speculated that Daily Mile participation led to improvements in asthma symptoms
• Some teachers perceived enhanced classroom concentration and behaviour
• ~50% of teachers agreed that The Daily Mile provides a unique opportunity to build rapport with the children

Barriers to participation which were identified include:

• Inadequate all-weather running surfaces
• Impact that participating has on learning time

They conclude that The Daily Mile appears to be a valuable addition to the school day, however important context-specific barriers to delivery of The Daily Mile exist, which should be considered when implementing the programme in schools.

Read the full article online, published in BMJ Open on 4th February 2019.