Partners and Supporters

The Daily Mile would like to extend its sincerest thanks to our partners and supporters below who help us implement the programme across the world.

Read on below

Corporate Partners

The Daily Mile campaign is supported by title sponsor INEOS, which passionately believes in the importance of getting children active and healthy from a young age.


The MTM Agency manage The Daily Mile websites and assist the Foundation with branding and design.


Media Zoo is a London-based communications agency that assists The Daily Mile with with public relations and the creation of digital and social media content.


Potter Clarkson LLP are patent and trademark attorneys and IP lawyers, and one of the largest full service intellectual property practices in Europe.


Linklaters LLP is a multinational law firm headquartered in London that assists The Daily Mile with day-to-day practices, advice, Terms & Conditions, Partnership Agreements and Trademark Permissions.


Research Partners

Imperial College London is one of the world’s leading universities. The College’s 17,000 students and 8,000 staff are expanding the frontiers of knowledge in science, medicine, engineering and business, and translating their discoveries into benefits for our society.

Researchers from Imperial’s School of Public Health are partnering with The Daily Mile Foundation to investigate the impacts of The Daily Mile in improving the physical, social and emotional health and wellbeing of primary school children through to adulthood.


A British family business for eight generations, Start-Rite Shoes has helped children explore in comfort and confidence for 228 years. Proudly specialist in little feet, every Start-Rite shoe is anchored in a deep understanding of the ways children live and move today. With constant innovation at its core, the brand works with bio-mechanics experts to create shoes that not only support a child’s developmental needs, but also their lifestyle needs. Start-Rite shoes are designed to give children the freedom to go where they want, how they want.

The #Find15 campaign is part of a long-term, research-sharing partnership between Start-Rite Shoes and The Daily Mile which aims to improve children’s foot health, personal wellbeing and fitness.


Implementation Partners

Sport England is a public body and invests up to £300 million National Lottery and government money each year in projects and programmes that help people get active and play sport. It shares our vision that everyone regardless of age, background, or level of ability, to feel able to engage in sport and physical activity – and has a real commitment to ensuring that all children develop and maintain a positive attitude towards sport and physical activity.


About London Marathon Events

London Marathon Events (LME) organises a series of mass-participation events inspiring more than 200,000 participants every year. Its portfolio of world-class events includes the world’s biggest marathon and the world’s greatest festival of cycling. It is also a social purpose company, delivering outreach programmes which inspire activity in all ages, abilities and demographics to schools and communities across the UK.

The London Marathon is the world’s biggest annual one-day fundraising event and has now raised more than £1.2 billion for thousands of charities since the first edition in 1981.

London Marathon Events gifts its surplus each year to the London Marathon Foundation (the operating name of The London Marathon Charitable Trust), a registered charity (283813) and a company limited by guarantee registered in England & Wales (01550741), registered office: 190 Great Dover Street, London, SE1 4YB).


Active Partnerships are committed to improving lives by growing grassroots sport and physical activity. We have 13 Coordinators now in place across the Active Partnership Network in England, thanks to Government and National Lottery Funding via Sport England, and also in London thanks to London Marathon Events.

The Coordinators are in place to support primary schools sign up and deliver The Daily Mile initiative, helping to embed daily physical activity into the lives of every young person. The Coordinators currently in place are based within the following Active Partnerships:

Active Essex
Active Gloucestershire
Herts Sport Partnership
Kent Sport
Living Sport
London Sport
Sport Birmingham
Yorkshire Sport Foundation


The Welsh Government is the devolved Government for Wales, working to help improve the lives of people in Wales and make the nation a better place in which to live and work.



Welsh Athletics


Public Health Wales is the national public health agency in Wales and exists to protect and improve health and wellbeing and reduce health inequalities for people in Wales.


Jongeren Op Gezond Gewicht (JOGG), or Youth at a Healthy Weight, is the founder and executive partner of The Daily Mile Netherlands. JOGG works with local authorities, schools, parents, sports clubs, businesses, governments and health care providers to create a society in which children grow up with a healthy image of nutrition and exercise.



Active Scotland embodies Scotland’s ambitions for sport and physical activity.  Active Scotland Outcomes contribute to the delivery of National Outcomes and ultimately to the Scottish Government’s overarching purpose of creating a more successful country, with opportunities for all to flourish.


Athletics Ireland is the national governing body for Athletics in the Republic of Ireland. Their primary objective is to promote and develop the sport at every level, through initiatives like The Daily Mile, from recreational running and schools competitions through to supporting Ireland’s elite athletes in international competition.


Golazo‘s aim is to get as many people involved in Sport and Physical Activity as possible. This is done through organising more than 250 sporting events in Belgium and abroad, as well as sports promotion programmes. Additionally, Energy Lab gives everyone the chance to be guided during the preparation for an event, with the focus being on training and nutrition.


The Vienna City Marathon (VCM) is Austria’s most popular sports event and is a great motivator for sport and exercise across all age groups. VCM continues to inspire year-round, organising school activities and running events for children and young people. VCM aims to get all elementary schools in Vienna and throughout Austria enthusiastic about The Daily Mile.


The Portuguese Athletics Federation (FPA) is the coordinating entity for the sport of athletics in Portugal. It is the maximum entity of the sport, at national level, with 22 Regional Associations, promoting and directing the practice of athletics, male and female, in articulation with the bodies of state responsible for the protection of national sport. The Daily Mile is part of the “Children Athletics – Kids in Shape” program, created by the FPA with the aim of contributing to the balanced development of the child, through sporting activities organized and adapted to their needs. The FPA is a member of the European Athletics Association, and follows the rules of World Athletics, of which it is a member.


INTERACT is a social impact agency advancing physical activity, mental-wellbeing and healthy eating. INTERACT started out in 2014 with a vision to build a healthier and more active generation. They embed healthy activity into society through strategic initiatives and bespoke programmes across the Middle East. Their areas of focus include physical activity, mental well-being, healthy eating, social impact and behavioural change. The team are especially passionate about developing opportunities for children aged 3-7 and women to get active. INTERACT has worked on large scale initiatives with the leadership teams at UAE Ministry of Education, Department of Health – Abu Dhabi, Dubai Sports Council, Abu Dhabi Sports Council, ADNOC, DP World, National Insurance Company – Daman and others.

In partnership with



INEOS’ own children’s running initiative, GO Run For Fun, is an international children’s fitness campaign, designed to inspire children to be more active through a 6-week educational programme leading up to a fun, short-distance running event. It has been a phenomenal success with over 330,000 children in more than 3,200 schools across 11 countries taking part since the initiative was launched in August 2013. From its inception, the GO Run for Fun Foundation has been supported by INEOS and its founder, Sir Jim Ratcliffe, driven by a personal belief that promoting the health and well-being of young people is a critical responsibility for INEOS and our wider society.


ITV is an integrated producer broadcaster that creates, owns and distributes some of the world’s best loved shows on multiple platforms globally. In 2018, ITV, INEOS and The Daily Mile Foundation launched a national campaign to persuade every primary school in the UK to take up The Daily Mile. ITV continues to support the initiative by donating airtime and through editorial.


The National Parent Forum of Scotland works in partnership with national and local government and other organisations involved in education and child well-being issues to ensure that parents play a full and equal role in education. The overall aim is to help every child to maximise their potential through their school life.


The All-Party Parliamentary Group on a Fit and Healthy Childhood (APPG) is an associate consultancy specialising in engaging with the United Kingdom Government’s Policy Development, of which The Daily Mile is a member and contributor. Their purpose is to ‘promote evidence based discussion and produce reports on all aspects of childhood health and well-being including obesity; to inform policy decisions and public debate relating to childhood; and to enable communications between interested parties and relevant parliamentarians’.


Digimap for Schools is a fun, engaging digital resource that is the perfect classroom accompaniment to The Daily Mile. Digimap for Schools is an educational resource delivered by EDINA at the University of Edinburgh.

Like all really good ideas, The Daily Mile is simple and easy to implement. I was blown away by the enthusiasm of parents, staff and - most importantly – pupils for the concept. If all schools adopted it, we'd have an incredibly powerful antidote to the ills resulting from physical inactivity that plague modern day Scotland.

Dr. Aileen Keel CBE, former Chief Medical Officer for Scotland