The Daily Mile’s first UK campaign is “a great success”

“I’m delighted to report that our first UK-wide campaign is a great success. More schools than ever are signing up for The Daily Mile – with more coming on board all the time. Thank you to everyone for your support,” says Elaine Wyllie, founder of The Daily Mile.

On Saturday our first ever TV ad was broadcast during Ant & Dec’s Saturday Night Takeaway. The response has been brilliant. Seven Million people saw our advert and the number of visitors to our website soared to 200 times more than usual. And more schools than ever are joining the campaign.

The social media response has also been amazing – we’d like to thank everyone who has been so supportive. There have been thousands of encouraging messages flooding in. Thanks to all of you – here is just a handful of the kind things people are saying about The Daily Mile.

Southampton Council said, More Southampton schools are signing up for The #DailyMile to get kids active. Sign up today.”

Change4Life tweeted, “proud to back this fab new campaign…wouldn’t it be great if every school to do The #DailyMile”

Manchester Greater Sport tweeted, “Brilliant to see @ITV and @INEOS raising national awareness of @_thedailymile! The benefits are unquestionable and are why we’ve made a commitment to be the world’s first Daily Mile city-region!”

Active Gloucestershire said, “So good that almost half of all Gloucestershire’s primary school’s are now doing their @_thedailymile”

A primary teacher from East Lothian tweeted“Such a great initiative. I know that my class love taking part in @_thedailymile”

We’d like to take this opportunity to thank our fantastic supporters, ITV and INEOS. Without their backing we couldn’t have dreamed of TV advertising. ITV operates the largest commercial family of channels in the UK, and their support has helped us to bring The Daily Mile to our widest ever audience. INEOS, one of the UK’s largest manufacturers, has supported The Daily Mile for more than three years, and their sponsorship has helped us to extend the campaign to more than 3,200 schools – and growing!

The Daily Mile is fun, free and easy to do. Children at school simply run or jog for fifteen minutes each day. Children love it, and the benefits are transformational. Studies are beginning to show that The Daily Mile improves children’s health, happiness and even school results. Children eat and sleep better, they concentrate more in class and they feel happier. We’d love even more schools to join The Daily Mile. It takes two minutes to join up at

Thank you to all The Daily Mile schools, teachers and children. There is no reason that every child across the UK should not be given the opportunity to be fit for life!


The Daily Mile Foundation

Twitter: @_thedailymile Facebook: / #DailyMile